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TIRED OF WAKING UP TO A FACE YOU BARELY RECOGNIZE?
SAME.

Every product works two ways:

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✨ Ready-to-Roll – Grab it and glow. Each base product is fully formulated and ready as-is — no decisions, no drama. Shop. Choose. Check out. Done.

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✨ Custom AF – Want more? 

 - Choose your base product(s)

 - Decide your skin's mood

 - Check out

 - Based on your skin's mood,       we create your unique formula using up to three targeted actives

 - We package it up and send it   on its way

 - Our goal? 24-hours from   order to out-the-door​

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FORGET 12 STEPS. YOU'VE GOT 2.

What's a Skin Mood?

It's your skin's current situation: dry, irritated, breaking out, dull, or all of the above. Pick the one that fits because your skincare's about to get personal. ​

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 - Skincare that actually listens. 

STILL NOT SURE WHAT YOUR SKIN'S MOOD IS? 

99.9% Clean

High Standards

Low Drama

We don’t do hormone disruptors or hype. Just clean botanicals and proven actives - what your skin actually wants.  

🧬 Niacinamide: 

Smooths texture, evens tone, and helps shrink the look of pores

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​🌿 Centella Asiatica

A calming herb that soothes irritation and supports healing

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☀️White Turmeric

Fights dullness and inflammation for a brighter, calmer look

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💧Peptides

Firm, plump, and support

skin’s bounce

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🍃 Aloe Vera Powder

Hydrates + calms without the sticky residue

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AGING SKIN ISN'T THE PROBLEM

Cookie Cutter Skin Care Is.

Clean formulas that hit hard solo. Custom makes them badass AF.

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You’re not basic. Your skincare shouldn’t be either.

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Every product here is already built to perform on its own. Want more? That’s when you can take it Custom AF — pick your base, choose your mood, and we’ll add three targeted actives to make it yours.

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After 50 (hell, after 30), the real issue isn’t your skin — it’s mass-produced formulas with a dash of this and a sprinkle of that. Your skin deserve more attention than that.

Skincare. Sass. Subscribe

Quick hits of AF truth, straight to your inbox

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SKIN GOT AN 

 ATTITUDE?

Choose your skin's drama.  Your fix is waiting below it. 

Dry and Over It

Tight. Flaky. Your skin basically quit on you and honestly, you don't blame it. You've piled on layers and it's still not enough. Time for real hydration. 

Oily and Annoyed

You're a glow stick by lunch, and your T-zone's been in a mood since '97. This isn't "dewy". It's chaos. Let's fix it without stripping your skin stupid.

 Easily Offended

Red, touchy, and overreacting to literally everything. Your skin's the drama queen of the bunch - sensitive, moody, and impossible to ignore. Time to tone it down. 

Dull & Meh

Flat. Lifeless. Your skin's been hitting snooze and skipped the memo on radiance. Zero sparkle. zero vibe - just meh. Time to flip the switch and bring back your glow.

Combo Chaos

One side's breaking out, the other's flaking off. Your skin can't pick a lane - oily here, dry there, confused everywhere. Total mood swings, zero chill. Time to get it together. 

Not sure which skin mood's yours? The quiz knows. 

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